Advantages of Black Friday Shopping to Retailers

Dorothy Smith

Black Friday is that day of the year, when people come out in huge numbers on the streets to shop for goods from their favorite retailers and brand stores. This is primarily because of a varied range of discount offers and free gifts offered by the retailers. While it is always advantageous to shop on Black Friday to get hold of the best black friday deals on the part of the customers, it also has major advantages for the retailers. Let us take a look at them below.

People crowd the first floor of Macy’s department store as they open at midnight (0500 GMT) on November 23, 2012 in New York to start the stores’ “Black Friday” shopping weekend. AFP PHOTO/Stan HONDA

Major Advantages of Black Friday Shopping

  • Increased Sales: As Black Friday precedes Christmas, people looking for deals on his day usually shop for Christmas which leads to increased sales than other days. A varied range of discount offers (like Anova black friday deal)and deals from the retailers also led to increased sales that lead to the ultimate betterment of the economy.
  • An Opportunity to Clear Stock: Black Friday shopping serves as a good opportunity for retailers to clear their old stocks to make way for new ones. With Christmas just round the corner, retailers usually provide discounts to clear the old stocks before the holiday season.
  • New Customer Acquisition: Black Friday offers a great chance to lure new customers by providing value of money deals on the products. If the reailers can keep the new customers happy during this period, this usually leads to increased sales later.
  • Easier Shipment: As Black Friday falls ahead of the busy Christmas shopping season, it provides a good opportunity to the retailers to ship the goods well in time for Christmas. It means, there is no danger of people not receiving their gifts on Christmas day.
  • Incremental Sales: Since people have the real intent of buying something on Black Friday, this leads to incremental sales. This is because, customers head to the shops to brgain and strike a deal and then end up buying full priced items because they want to get a deal of any kind.

Wrap Up

These were some of the advantages of Black Friday shopping for retailers. There are some more but we have mentioned only the major ones. So go ahead and start shopping this Black Friday to strike the best deals at the earliest and also help the retailers in some way or the other.